Saturday, Saturday

It turns out that I was too ambitious last week. I deviated by about 4 hours to work on water chemistry calculations, but spent the rest of the week working on my scheduled to-do list.

On the business plan front (it's kind of like a war), I installed the numbers and wrote the product descriptions. Communicating math in concise English was a lot more difficult than I expected. In addition, I kept writing things like "most brewpubs do blah blah blah" and realizing "I have no idea if that's true." As a result, I spent a lot of time doing additional research to back up my claims. I expect that trend to continue as I make my way into less familiar territory, such as the marketing plan. From here out, I'm giving myself two weeks to finish a rough draft of the business plan.

Jane and I met to review the operating plan and told our lawyer what we think. We're very close to being done.

Creme de Menthe, mixed into Edmund Fitzgerald Porter at 1/4 tsp per 3 oz of total beverage volume, had a similar mint character as the beer I brewed. I liked my version better, which surprised me because cold-steeping ingredients in alcohol (Creme de Menthe) usually results in a smoother character than boiling (my beer). Stepping up the Creme de Menthe to 1/2 tsp per 3 oz didn't really increase the "minty" flavor. Instead, it imparted a harshness that reminded me of overcarbonation due to brettanomyces (wild yeast) contamination. I found it vaguely offensive, but Rachel liked it. I now have two theories of mint beer that need to be explored:

1. Mint and hops don't like each other. Edmund Fitzgerald is a pretty hoppy porter, which may have caused the clash.
2. Mint flavor is desirable, but mint aroma is too aggressive for beer. My 5-minute boil may have driven off some of the mint's harshness, and a 15- or 20-minute boil may be even better.

Water Treatment

I updated the recipe calculators on the dork page to improve the sections on water chemistry. I added a stand-alone water treatment file to the page, as well. The independent file is based on beer color instead of first runnings color, but the resulting difference is pretty small.

Sunday Confessional

Done last week:

-Read the Wisconsin LLC statutes.
-Read the operating agreement and prepared some questions.
-Met with an accountant, which was very helpful.
-Walked through a potential location.
-Wrote part of the business plan.

To do this week:

-Finalize the operating agreement.
-Write a complete rough draft of the business plan.
-Tour a farm that's starting to grow hops, which also happens to be the home of Maatwerk Studio.
-Conduct a commercial porter/Creme de Menthe experiment.

Yup, I'm feeling ambitious. Hopefully it doesn't make me look too ugly.

We Exist

RePublic Brewpub, LLC is officially registered in the state of Wisconsin!

Reflection (Someone Else's)

Here's a nice tribute to the public house. Who'd have thought it would be in Forbes Magazine?

Sharing is Caring

Whether or not you like mass-produced light lagers, you should at least concede that the companies who produce them are very good at what they do. If given the task of making a nearly flavorless beer that's free of defects and always tastes the same, I'd wager that most craft breweries would fail. One reason why is because the major brewing companies have access to hundreds of years of of proprietary scientific research. When craft brewing started gaining momentum some 30 years ago, many of its participants literally didn't know how to make beer. Reinventing the wheel was a collaboration between microbreweries and home brewers who, through their willingness to share information, were able to greatly narrow the knowledge gap between themselves and the large breweries in a relatively short timespan. What would it have been like if every new brewer had to start naked in the woods? A lot of the beer we currently love would probably be lousy! The quality of American craft beer has come a long way since the start of its revival, but there's still a ton of room for improvement. I'm hoping to play my part by making it easier to share information than it currently is. As a start, I set up a little download area for files that I've made. It has two pages so far: one for brewing education and one for brewery calculations. Enjoy!

Week in Rock

I went 2.5 for 3 on my goals last week:

-Spent some time researching restaurant feasibility studies. They typically cost $500-$4500 and are meant to answer the question "can a restaurant of concept X and size Y survive at ABC Blablabla St?" We're not there yet.
-Scheduled an appointment with an accountant to review my projection methods and results, as well as answer a few specific questions.
-Left a voicemail early last week with the real estate agent in charge of a vacant bar we want to walk through, but he didn't call back. I missed the net on being persistent.

I get a little extra credit for last week, though:

-I read about half of the WI statutes on LLCs. I'll probably be the only non-attorney to ever read them all, including the people who wrote them.
-I added a lot of detail to my 5-year income projections by entering our milestone goals into my crude accounting spreadsheet. Doing so allowed me to make 5-year predictions of balance and cash flow.

Here's what I need to do this week:

-Read the operating agreement that our lawer prepared for us.
-Finish reading the WI LLC statutes and compare them with the operating agreement.
-Meet with the accountant and adjust my approach accordingly.
-Follow through with the real estate agent.
-Write some of the actual business plan! Jane is off to a good start, but the plan needs more geeky numbers. That's what I'm here for.

Word.